1. Increased visibility, acceptance and positive perception of Afghan Red Crescent Society (ARCS) through providing technical and advisory support to produce quality communications and information products.

2. Led developing five key policies and strategies, including ARCS’s communications strategy, advocacy strategy, social media policy, storytelling guidelines, and community engagement strategy aligned with
institutional priorities.

3. Successfully managed seven crisis communications by creating a crisis communications strategy, setting up a crisis management team, introducing media monitoring, and developing SOPs for handling crisis communications.

4. Led 15 national media publishing ARCS impacts through developing media relations strategy, media monitoring tools, media inquiry database, daily media monitoring reporting and facilitated media visits and media interview.

5. Strengthened capacity of 64 communications staff through tailored training plans, coaching, and a Training-of-Trainers (ToT) model aligned with strategic priorities.

1. Increased social media 47% and website audience engagement 35% by developing and implementing content and social media guidelines, editorial standards, social media content strategies, account management protocols, editorial workflows, and content templates.

2. Led delivery of responsive humanitarian information services for migrants and asylum seekers across 20+countries, including strategic oversight of multimedia content and social media platforms.

3. Introduced Search Engine Optimization (SEO) tools and techniques, which helped teams optimize content relevant to users' search queries and displayed prominently in search results.

4. Provided actionable information for refugees and migrants through managing advertisements, content supervision for 20 social media accounts and 12 websites.

1. Ensured effective supports from three government ministries and 200 community leaders through developing a communications and advocacy strategy.

2. Managed crisis communications during Taliban takeover in Afghanistan, creating effective strategies that engaged key stakeholders and minimized negative impact.

3. Reached over 1 million users through a targeted social media strategy, including content calendars, ad campaigns, and policy development to enhance digital engagement.

4. Secured 2 million USD funding through showcasing the impacts by developing an impacts storybook and videos.

1. Ensured effective information dissemination through developing communications and knowledge materials, including the creation of four audiovisuals, four brochures, two flyers, three factsheets, a lesson learn book, five web contents, photo stories, conference papers, and two human interest stories.

2. Increased media engagement by acting as the media spokesperson for both national and international media, identifying potential media relation opportunities, monitoring news and views, and actively engaging the media in organizational interventions.

3. Provided advisory support to communication and media agencies, consultants, photographers, PR agencies, storytellers, country management team, staff, and partners on both internal and external communications and media relations.

1. Engaged the Ministry of Education on key advocacy issues, leading to local-level actions ensuring girls' safety.

2. Led 210 advocacy campaigns, contributing to a 25% increase in girls' enrollment across three Afghan provinces.

3. Provided policy insights to national and global offices, securing $10 million through partnerships with five INGOs.

4. Trained 20 staff in advocacy and communications, representing the organization in UN and INGO forums.

1. Implemented a documentation hub, knowledge repository, and online data management.

2. Reached 0.3 million parents and children through 320 campaigns and 80 advocacy workshops to enhance early-grade reading skills.

3. Secured media coverage with 24 news articles and four stories published in national newspapers.

1. Influenced national and local newspapers to publish news and opinion pieces on the issue through strategic media outreach.

2. Created advocacy and campaign materials, including audiovisuals, success story books, infographics, newsletters, brochures, fact sheets, and posters, to reach national and international audiences.

1. Developed a knowledge management framework and tools that contributed effective capturing, storing and sharing knowledge.

2. Published an advocacy report led to influence local governance ministry on strengthening local governance through interviewing 34 local governance members.

1. Developed two annual reports, ten newsletters, 11 infographics, four brochures, 18 success stories, 14 fact sheets, and good numbers of posters, stickers, banners, articles, and press releases.

2. Arranged three learning and sharing events, 12 campaigns, three workshops at the national level, and 120 campaigns at the local level.

1. Raised funds from UNESCO, UNHCR, and UNFPA through project proposal development.

2. Led copywriting and production of key organizational publications, including four annual reports, 17 newsletters, and good numbers of posters, infographics, stickers, banners, fact sheets, success stories, case studies, articles, press releases, brochures, etc.